ASL Professional

ASL Professional is a leading distributor of the best professional audio, video, lighting, and control solutions throughout Saudi Arabia. Over the years, we have earned a reputation as a leading distributor in the region, thanks to our commitment to exceptional service. As a distribution partner, ASL Professional represents an impressive array of world-renowned brands across the region, including Tannoy, Lab Gruppen, Symetrix, Turbosound, EAW, DiGiCo, Midas, Genelec, Panasonic, Dolby Professional, Audio-Technica, Tascam, WyreStorm, Lake, Klarkteknic, ADJ Lighting, Varilite, Behringer, Aston Microphones, TC Electronics, Calrec, NetInsight, NEC, Orban, and Klotz. Our team comprises highly experienced professionals who offer comprehensive solutions for various industries, including recording and broadcast, hospitality, houses of worship, theme parks, transportation, education, stadiums, and arenas. We provide technical, marketing, service, and sales support across all markets to ensure our clients receive the highest level of service. As we have the largest stock in the region, we can always exceed our customers' expectations. Our product specialists offer par excellence design and on-site assistance, stemming from a thorough knowledge of the brands and extensive industry experience. They frequently travel across the targeted territories to assist clients with their requirements. In addition, ASL’s parent company, GSL Professional, is based in Dubai and directly serves the specific needs of the Middle East market, while QSL Professional is based in Qatar to serve the specific needs of the Qatari market.