Asociat

We help brands create valuable partnerships with the communities they serve. We work with all the stakeholders to co-create community projects to address an identified need. That might be taking on digital-poverty in London boroughs where this type of poverty can lead to educational under attainment. Or it might be something like Radical River Reclaim Revolution... We're recruiting 100 young homeless people to join the first ever professional team organising river clean-up operations. They will harvest plastics discarded into the Thames, while also working inside an innovative Refill initiative designed to foster upstream conversations and actions that aim to reduce plastic waste by creating a circular economy. Alongside this, they will be studying for an accredited (PMI) qualification in project management and participating in CV enhancing training and mentoring to improve future employability. There are snack foods, soft drinks and casual-dining sector brands whose packaging frequently ends up in our rivers. We’re hoping to collaborate with them in partnership to underline their community commitments and help us... Reclaim those young people from a potential life on the streets. Reclaim our rivers from plastic pollution. There are tangible benefits for all the stakeholders. Obviously, we make the world a better place for the communities we help. For the advertisers... We're helping them achieve their Environmental, Social and Governance criteria. AND... These partnerships make for compelling content creation. We're helping our brand partners create a powerful marcomms platform. Undoubtedly, the right brand, serving the right community to address the right need will help people look at brands in a different way. Not just as advertisers. As partners; to help improve the quality of living. It's what people want from business. 80% of people agree that business must play a role in addressing societal issues. Source: Edelman Trust Barometer 2021