Assa Properties, N.A.

Assa Properties has roughly two decades of experience in residential, retail and commercial properties. Throughout this time, Assa Properties has acquired some three million square feet of assets throughout the United States and Mexico, where it plans, develops, and operates mixed-use buildings, hotels and condominiums. The core brand of Assa Properties is built around redefining what is commonly accepted as possible and profitable in a competitive, multibillion-dollar industry. It’s not enough to simply follow the path other real estate firms are taking; instead, Assa Properties aims to blaze its own trail, and to do so boldly and stylishly. To that end, Assa Properties created its luxury hotel and residential brand, Cassa, to offer the best of two worlds: the elegance of an upmarket home and the attentive service of a luxury hotel. Currently comprised of two properties located in Midtown and Times Square – and one planned for Puerto Vallarta, Mexico – Cassa residents and guests can enjoy the finest in nightlife and luxury: tasteful, modern apartments, convenient amenities and living space, and trendy dining and entertainment. Dining options include Bar Gonzo, a 1970s-themed bar and lounge in the mold of Hunter S. Thompson, and Butter, an upscale eatery spearheaded by Chef Alex Guarnaschelli. Assa Properties also has extensive experience in remodeling and repositioning properties for a variety of markets, among them 6 Times Square, the landmark Knickerbocker Hotel. In 2013, Assa Properties acquired 19 West 55th Street, a mixed-use structure with 31 residences, 7,600 square feet of retail space and a high vacancy rate. Following extensive renovations, Assa Properties lowered the vacancy rate to near zero–and sold 19 West 55th Street for $50 million. Today, Assa Properties continues its mission of building unique, high-end experiences in iconic neighborhoods across New York City and beyond.