Assetario

Assetario has developed a revenue optimization SaaS engine for mobile app brands. We improve mobile app user revenue by combining deep player understanding and personalized app experience with common play patterns from across the industry to supercharge IAP targeting and marketing ROI with best-in-class performance. Assetario offers two SaaS products that require minimal light-weight integration with event-based app data: - Predictive LTV provides accurate estimates of how much each of your new users will spend on IAPs and ads, ready for the post-IDFA world. - In-app purchase recommendation engine serves the right in-app purchases to each user based on individual preferences of size and content, increasing spend by 20-50%. Assetario is a team of MIT and Cambridge machine learning engineers. Our expert data science team has almost 100 individual academic publications in the field.