AssureMix

Our journey began in 1989 when the young Papriwal Brothers started a grain trading business at the age of 15. By 1994, we established our first state-of-the-art marble processing unit in Rajasthan, which marked our entry into the market. In 1997, we expanded both our processing capabilities and product portfolio. With growing confidence, we ventured into real estate, developing colonies, township projects, industrial parks, residential complexes, commercial spaces, and villas. Our projects were well-received, selling out in record time. In 2004, we entered the FMCG sector with Heeramani Foods, launching a variety of spices including Red Chilli Powder, Haldi Powder, and Garam Masala Powder, which were warmly welcomed by the retail market. By 2008, we had founded Superior Malt Pvt. Ltd., producing high-quality malt products. This period was a turning point, giving us significant experience in multi-industry and multi-brand manufacturing and retailing, even during the global recession. In 2012, we entered the mining industry, acquiring marble, granite, and quartz mines across four districts in Rajasthan, and developed a production capacity of 200,000 tonnes of fresh block annually. The same year, we launched a granite processing house for slab conversion. Our mining rights expanded to Devgrah and Baghera in 2017 and 2020, allowing us to meet national and international demand rapidly. In 2023, we launched AssureMix, India’s finest dry mix mortar brand, aimed at revolutionising the construction materials business. We are Varah, experts in customer satisfaction. AssureMix – Peace of mind assured.