Assyla Official

Founded in the ancient city of the sun, Baalbeck, Lebanon, in the late 1980s, Assyla creations revive the region’s rich artistic heritage by folding it into a contemporary aesthetic. Understanding the complexity and correlation of Middle Eastern culture, Assyla artistically combines art from various countries and tribes in the Gulf, north Africa, south-east Asia, and the Mediterranean, and skillfully combines the best of the Arab works while integrating those seamlessly with Western logic. The style, imbued with modernity, speaks for rediscovering the voice of the individual, Haute Couture craftsmanship, and the rituals of adornment. From the ethnic melting-pot of materials, folklore, and genres, embroideries, and jewelry of yore are incorporated in the fabrics to become jellabas, abayas, dresses, jackets, pillowcases, shawls, necklaces, and handbags.