Astorik

astorik was an evolution of Data-led Academy (DLA), a side-project I'd started working on at the onset of the pandemic in April 2020. astorik was a result of my wish to create a new brand with a .com domain and one that could represent whatever I end up building instead of something narrow such as DLA. For 10 months starting Aug 2021, I ran many experiments under the astorik label with the overarching goal of building a network of data communities – operated by expert creators in the data space as well as brands building data tools. In May 2022, I launched a YouTube show called data beats in order to drive traffic to astorik, and while it drove little to no traffic, the show itself received decent attention – no fancy numbers but people, especially the interviewees, seemed to enjoy the format. However, what I didn't expect was that "data beats" was a much stronger brand than astorik because it has a story behind it (more on that later). Therefore, I gradually moved all my efforts under the "data beats" label, including my newsletter (called Meandering The Modern Data Landscape, I know). Long story short, astorik is now the entity that owns data beats. And going forward, well who knows, the possibilities at the intersection of data and community are endless.