AstraVia

AstraVia is dedicated to improving the world by empowering purpose-led organisations with earned media intelligence for their PR strategy. Our mission is rooted in driving positive change, recognising the value of purposeful communication, and the impact of positive leadership. What is earned media intelligence? It involves delving into organic brand mentions in the press and social media for valuable insights. Using this intel, we uncover attitudes towards your organisation and the PR activities of your competitors. This way, we can measure PR efforts using AMEC metrics, pre-empt any reputational crisis, and refine your communication strategy. Why Work with AstraVia? We distinguish ourselves by delivering actionable insights derived from data that drive strategic decisions, going beyond monitoring and reporting. Earned Media Intelligence: We specialise in interpreting earned media data, delving into nuanced insights like trends, sentiments, and audience behaviours. Intelligent PR strategy: Everything we do is shaped by quality thinking. We use data-driven decision-making to steer your PR strategy. Collaboration & Alignment: Astra Via believes in close collaboration, working with your team to formulate PR plans aligned with measurable goals. Who We Serve? Partnering with PR agencies and freelancers: Committed to elevating the PR profession, we help transition from outdated metrics to measuring campaign out-takes, outcomes, and impact. Purpose-led companies: Enhance inbound marketing campaigns by partnering with internal teams to craft insightful earned media dashboards showcasing the impact of communication efforts. Contact Bernadette Marais, AstraVia's founder, at connect@astraviamedia.com to discover exciting collaboration possibilities.