Atelier of Experience - لاماسا

Welcome to *لاماسا – Atelier of Experience*, a consultancy rooted in Qatar and built to serve the Gulf. We transform how places deliver services, not as performance, but as purpose. We help organizations activate their strategy on the floor. Through structure, rhythm, and intentional design, we align people and operations around services that are culturally grounded and commercially impactful. Our work is guided by the belief that experience is not just a department, it is an operating model. A way of thinking, doing, and growing that connects strategy, leadership, and frontlines. *Who We Are* We are a service and experience consultancy specialized in strategy, operational excellence, and team development for the sports, leisure, culture, and entertainment sectors. Atelier of Experience was founded after 25 years supporting major moments around the world, from the Olympic Games, World Cup, and World Expo to family entertainment and sport venues, events and cultural destinations. We help leadership teams operationalize their ambitions. We build bridges between strategy, operations and sales. We help frontlines deliver with presence. And we help destinations grow, through quality, trust, and human connection. Our difference lies in how we work: respectfully, collaboratively, integrated and always in context. We combine global delivery standards with a deep understanding of the region, empowering teams to serve with clarity and confidence. We serve across the GCC, supporting those who want to turn excellence into habit, and moments into stories worth living. *What We Offer* - Experience Operating Model A strategic lens on experience across your venue. - Experience Design Sprint A collaborative design process to reimagine guest journeys and touchpoints. - Operational Readiness Program Designed for launches, high season and signature models - Leadership and Team Development We train and support those responsible for delivering your promise.