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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick-and-mortar gyms, wellness trends, new fitness formats, and the industry’s economic outlook.

Company Details

Employees
14
Founded
-
Address
322 E 74th St, New York,ny 10021,united States
Industry
Wellness And Fitness Services
NAICS
Fitness and Recreational Sports Centers
HQ
New York, NY
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EGYM’s Corporate Wellness Arm Adds US-Based Fitness Partners - Athletech News

EGYM’s Corporate Wellness Arm Adds US-Based Fitness Partners Athletech News

Social Fitness Platform Sweatpals Raises $12M To Fuel the ‘Daylife Movement’ - Athletech News

Social Fitness Platform Sweatpals Raises $12M To Fuel the ‘Daylife Movement’ Athletech News

Lululemon To Create NFL Fan Gear in Latest Pro Sports Collab - Athletech News

Lululemon To Create NFL Fan Gear in Latest Pro Sports Collab Athletech News

Crunch Franchisee CR Fitness Gets $350M Investment To Fuel More Expansion - Athletech News

Crunch Franchisee CR Fitness Gets $350M Investment To Fuel More Expansion Athletech News

The Post-Hustle Era of Self-Care Is Here - Athletech News

The Post-Hustle Era of Self-Care Is Here Athletech News

Beyond the Bike: Echelon’s Expanding Hardware Ecosystem Powers Growth - Athletech News

Beyond the Bike: Echelon’s Expanding Hardware Ecosystem Powers Growth Athletech News

Carrie’s Pilates Plus Marks Milestone, Plans Franchise Expansion - Athletech News

Carrie’s Pilates Plus Marks Milestone, Plans Franchise Expansion Athletech News

5 Wellness Micro-Trends Defining the Future of Well-Being - Athletech News

5 Wellness Micro-Trends Defining the Future of Well-Being Athletech News

Echelon’s StrengthIQ Brings Smart Training Tech to Gyms - Athletech News

Echelon’s StrengthIQ Brings Smart Training Tech to Gyms Athletech News

Why America’s Obesity Crisis Is Complicated - Athletech News

Why America’s Obesity Crisis Is Complicated Athletech News

Hyrox Taps One FIIT To Scale In-Gym Training Tech - Athletech News

Hyrox Taps One FIIT To Scale In-Gym Training Tech Athletech News

Protecting Profit & Powering Loyalty with Promotion Vault - Athletech News

Protecting Profit & Powering Loyalty with Promotion Vault Athletech News

Echelon Adds Jailbreak Detection to Safeguard Fitness Equipment from Unauthorized App Use - Athletech News

Echelon Adds Jailbreak Detection to Safeguard Fitness Equipment from Unauthorized App Use Athletech News

How Halotherapy Solutions Multiplies Wellness Outcomes - Athletech News

How Halotherapy Solutions Multiplies Wellness Outcomes Athletech News

Megan Roup on The Sculpt Society’s Rebrand, National TV Campaign - Athletech News

Megan Roup on The Sculpt Society’s Rebrand, National TV Campaign Athletech News

Planet Fitness Franchisees Donate $100K for Texas Flood Relief - Athletech News

Planet Fitness Franchisees Donate $100K for Texas Flood Relief Athletech News

Life Time To Roll Out Nearly 100 In-Club Coworking Lounges - Athletech News

Life Time To Roll Out Nearly 100 In-Club Coworking Lounges Athletech News

Echelon Closing UK Studio, Adds Global Instructors in Major Shift - Athletech News

Echelon Closing UK Studio, Adds Global Instructors in Major Shift Athletech News

Sender One Acquires Los Angeles Climbing Gym - Athletech News

Sender One Acquires Los Angeles Climbing Gym Athletech News

ClassPass Debuts in Movie Theaters, Expanding Beyond Wellness - Athletech News

ClassPass Debuts in Movie Theaters, Expanding Beyond Wellness Athletech News

Drew Stauffacher Named Brand President of 9Round Kickboxing Fitness - Athletech News

Drew Stauffacher Named Brand President of 9Round Kickboxing Fitness Athletech News

Fitness Brands Must Rethink How They Market to Female Consumers, Experts Say - Athletech News

Fitness Brands Must Rethink How They Market to Female Consumers, Experts Say Athletech News

Peloton Signals New Era With AI Fitness Coaching, Equipment Overhaul - Athletech News

Peloton Signals New Era With AI Fitness Coaching, Equipment Overhaul Athletech News

Smarter Growth, Stronger Gyms — How Skelcore Powers Business Success - Athletech News

Smarter Growth, Stronger Gyms — How Skelcore Powers Business Success Athletech News

The Stack: How Fitness Professionals, Enthusiasts Use Tech To Stay on Track - Athletech News

The Stack: How Fitness Professionals, Enthusiasts Use Tech To Stay on Track Athletech News

Padel Haus Closes $7M Series B To Triple Footprint - Athletech News

Padel Haus Closes $7M Series B To Triple Footprint Athletech News

Technology & Innovation Outlook 2025 - Athletech News

Technology & Innovation Outlook 2025 Athletech News

The Playbook: How Gyms Can Cultivate Excellence Through Staff Training - Athletech News

The Playbook: How Gyms Can Cultivate Excellence Through Staff Training Athletech News

NYC Sparked It, Now LA Studios Are Mobilizing With Loyalty Month Against Fitness Booking Apps - Athletech News

NYC Sparked It, Now LA Studios Are Mobilizing With Loyalty Month Against Fitness Booking Apps Athletech News

The Future of Wellness Is Offline, Experts Say - Athletech News

The Future of Wellness Is Offline, Experts Say Athletech News

How Crunch Leveraged Data to Become an International, Gym Franchising Titan - Athletech News

How Crunch Leveraged Data to Become an International, Gym Franchising Titan Athletech News

SHA, Whoop Bring Wearable Tech to Wellness Tourism - Athletech News

SHA, Whoop Bring Wearable Tech to Wellness Tourism Athletech News

Planet Fitness Awards $250K in Scholarships to Teens Promoting Kindness - Athletech News

Planet Fitness Awards $250K in Scholarships to Teens Promoting Kindness Athletech News

Hapana’s Success with Fitstop Spans Exercise Concepts & Borders - Athletech News

Hapana’s Success with Fitstop Spans Exercise Concepts & Borders Athletech News

Reforming Pilates Brings Its Sold-Out Florida Sessions to NYC - Athletech News

Reforming Pilates Brings Its Sold-Out Florida Sessions to NYC Athletech News

Sauna Is Just the Start: Gyms Are Getting Creative on Wellness & Recovery - Athletech News

Sauna Is Just the Start: Gyms Are Getting Creative on Wellness & Recovery Athletech News

The Playbook: As Consumer Spending Teeters, Fitness Touts Resiliency - Athletech News

The Playbook: As Consumer Spending Teeters, Fitness Touts Resiliency Athletech News

Training Mate, Franchise FastLane Partner on National Boutique Fitness Expansion - Athletech News

Training Mate, Franchise FastLane Partner on National Boutique Fitness Expansion Athletech News

Rick Caro Remembered as Fitness Industry Pioneer, Mentor & Friend - Athletech News

Rick Caro Remembered as Fitness Industry Pioneer, Mentor & Friend Athletech News

Record Sales, Smart Growth: D1 Training Opens 150th Location - Athletech News

Record Sales, Smart Growth: D1 Training Opens 150th Location Athletech News

Crunch Fitness Franchisee Offering 1.6M Free Personal Training Sessions - Athletech News

Crunch Fitness Franchisee Offering 1.6M Free Personal Training Sessions Athletech News

New Study Shows 7,000 Steps a Day Is Enough for Major Health Benefits - Athletech News

New Study Shows 7,000 Steps a Day Is Enough for Major Health Benefits Athletech News

Boutique Fitness Isn’t in Crisis — It’s Evolving - Athletech News

Boutique Fitness Isn’t in Crisis — It’s Evolving Athletech News

The Playbook: Off-Price Retailers Shake Up Fitness & Outdoor Apparel Market - Athletech News

The Playbook: Off-Price Retailers Shake Up Fitness & Outdoor Apparel Market Athletech News

Club Pilates, Pure Barre Add Women’s Health Programming - Athletech News

Club Pilates, Pure Barre Add Women’s Health Programming Athletech News

Aktiv Solutions Shuts Down; Core Health & Fitness Acquires Assets - Athletech News

Aktiv Solutions Shuts Down; Core Health & Fitness Acquires Assets Athletech News

Remedy Place Brings Its Social Wellness Club to Boston - Athletech News

Remedy Place Brings Its Social Wellness Club to Boston Athletech News

Wellness Means Business With a $1.1T+ Opportunity for Collaboration - Athletech News

Wellness Means Business With a $1.1T+ Opportunity for Collaboration Athletech News

The Playbook: Mastercard Program Helps Small Businesses Get Ahead - Athletech News

The Playbook: Mastercard Program Helps Small Businesses Get Ahead Athletech News

Unlocking Scalable Revenue Through Corporate Partnerships - Athletech News

Unlocking Scalable Revenue Through Corporate Partnerships Athletech News

The Stack: How AI Is Driving Rapid Change in Business - Athletech News

The Stack: How AI Is Driving Rapid Change in Business Athletech News

Mindbody Invests in Unique AI Features to Help Wellness Businesses Thrive - Athletech News

Mindbody Invests in Unique AI Features to Help Wellness Businesses Thrive Athletech News

Inside the New Fitness Economy: What It Takes To Win in 2025 - Athletech News

Inside the New Fitness Economy: What It Takes To Win in 2025 Athletech News

Apple’s watchOS 26 Supercharges Fitness With Workout Buddy & Fitness+ Enhancements - Athletech News

Apple’s watchOS 26 Supercharges Fitness With Workout Buddy & Fitness+ Enhancements Athletech News

How Daxko Helps Community Fitness Centers Win Over Gen Z - Athletech News

How Daxko Helps Community Fitness Centers Win Over Gen Z Athletech News

Connected Fitness Isn’t Dead, It’s Evolving, Say Top CEOs - Athletech News

Connected Fitness Isn’t Dead, It’s Evolving, Say Top CEOs Athletech News

Why Evolt Says Muscle is the New Metric in Fitness - Athletech News

Why Evolt Says Muscle is the New Metric in Fitness Athletech News

Jezzr Rows Into Studios With Gamified Rowing Experience - Athletech News

Jezzr Rows Into Studios With Gamified Rowing Experience Athletech News

Universal Pictures Taps Sudor To Power Creator-Led Fitness & Wellness Apps - Athletech News

Universal Pictures Taps Sudor To Power Creator-Led Fitness & Wellness Apps Athletech News

Reporter Turned Bodybuilder Lifts the Curtain on Strength, Sobriety & Gender-Based Pressures - Athletech News

Reporter Turned Bodybuilder Lifts the Curtain on Strength, Sobriety & Gender-Based Pressures Athletech News

Running, Outdoor Yoga Are TikTok’s Hottest Fitness Trends - Athletech News

Running, Outdoor Yoga Are TikTok’s Hottest Fitness Trends Athletech News

5 Lessons From Runningman for Fitness & Wellness Brands Looking To Grow - Athletech News

5 Lessons From Runningman for Fitness & Wellness Brands Looking To Grow Athletech News

The Most Innovative Fitness & Wellness Companies of 2025 - Athletech News

The Most Innovative Fitness & Wellness Companies of 2025 Athletech News

These Fitness & Wellness Franchising Trends Dominated 2024 - Athletech News

These Fitness & Wellness Franchising Trends Dominated 2024 Athletech News

Ohana Growth Partners Acquires More Planet Fitness Gyms - Athletech News

Ohana Growth Partners Acquires More Planet Fitness Gyms Athletech News

Stanley 1913 Partners With Caitlin Clark on Hydration Collection - Athletech News

Stanley 1913 Partners With Caitlin Clark on Hydration Collection Athletech News

Is the Fitness Industry Seizing Its GLP-1 Opportunity? - Athletech News

Is the Fitness Industry Seizing Its GLP-1 Opportunity? Athletech News

The Soho Wellness Social Marks Naurii’s Public Debut in NYC - Athletech News

The Soho Wellness Social Marks Naurii’s Public Debut in NYC Athletech News

How Vuori Is Thriving in Women’s Activewear While Rivals Stall - Athletech News

How Vuori Is Thriving in Women’s Activewear While Rivals Stall Athletech News

Your Reformer, Johnson Health Tech Strike Global Distribution Deal - Athletech News

Your Reformer, Johnson Health Tech Strike Global Distribution Deal Athletech News

US Gym Visits Have Increased in 2025, HFA Tracker Finds - Athletech News

US Gym Visits Have Increased in 2025, HFA Tracker Finds Athletech News

Devon Lévesque on the Rise of Runningman, Community-Inspired Wellness - Athletech News

Devon Lévesque on the Rise of Runningman, Community-Inspired Wellness Athletech News

Shiftwave’s Recovery Tech Turns Heads at the ATN Summit - Athletech News

Shiftwave’s Recovery Tech Turns Heads at the ATN Summit Athletech News

Oura Deepens Women’s Health Push With New Pregnancy, Perimenopause Tools - Athletech News

Oura Deepens Women’s Health Push With New Pregnancy, Perimenopause Tools Athletech News

TD Bank’s Mark Wasilefsky on Specialized Financing for Fitness Franchises - Athletech News

TD Bank’s Mark Wasilefsky on Specialized Financing for Fitness Franchises Athletech News

Pickleball Perk: Helping Cancer Survivors Thrive - Athletech News

Pickleball Perk: Helping Cancer Survivors Thrive Athletech News

From Workout Gear To Sleep Tech, Hologenix Is Building the Passive Wellness Future - Athletech News

From Workout Gear To Sleep Tech, Hologenix Is Building the Passive Wellness Future Athletech News

The Outsider Rewiring Connected Fitness: Nick Caldwell Brings Big Tech Thinking to Peloton - Athletech News

The Outsider Rewiring Connected Fitness: Nick Caldwell Brings Big Tech Thinking to Peloton Athletech News

ATN Innovation Summit 2025: Day 1 Recap - Athletech News

ATN Innovation Summit 2025: Day 1 Recap Athletech News

HFA Show 2025 Preview: Fitness & Wellness Storylines To Watch - Athletech News

HFA Show 2025 Preview: Fitness & Wellness Storylines To Watch Athletech News

Technogym CEO: Fitness Industry Needs Less Hype, More Action - Athletech News

Technogym CEO: Fitness Industry Needs Less Hype, More Action Athletech News

Xpriential, an Immersive Treadmill Platform, Sees Early Traction With Gyms - Athletech News

Xpriential, an Immersive Treadmill Platform, Sees Early Traction With Gyms Athletech News

The Power of Sonic Branding in Fitness - Athletech News

The Power of Sonic Branding in Fitness Athletech News

Product of the Week: Therabody RecoveryAir Pro - Athletech News

Product of the Week: Therabody RecoveryAir Pro Athletech News

Sebastien Lagree on His Method & the Future of Fitness - Athletech News

Sebastien Lagree on His Method & the Future of Fitness Athletech News

Keepme Launches AI Guide To Boost Fitness Membership Sales - Athletech News

Keepme Launches AI Guide To Boost Fitness Membership Sales Athletech News

CEO Corner: Jerry Pugh Eyes 400 Workout Anytime Locations - Athletech News

CEO Corner: Jerry Pugh Eyes 400 Workout Anytime Locations Athletech News

How Top Boutique Fitness Brands Are Approaching the Business of Recovery - Athletech News

How Top Boutique Fitness Brands Are Approaching the Business of Recovery Athletech News

Why Community Is Key to the Industry’s Growth - Athletech News

Why Community Is Key to the Industry’s Growth Athletech News

Dermatologist-Led Brand Launches DNA-Powered Hair Growth System - Athletech News

Dermatologist-Led Brand Launches DNA-Powered Hair Growth System Athletech News

Energy Drinks Are Out. Microbiome Optimization Is In - Athletech News

Energy Drinks Are Out. Microbiome Optimization Is In Athletech News

New Orangetheory President Lauren Cody Eyes Longevity, Global Expansion - Athletech News

New Orangetheory President Lauren Cody Eyes Longevity, Global Expansion Athletech News

Is ClassPass Good for Studios? It Depends Who You Ask – but the Numbers Don’t Lie - Athletech News

Is ClassPass Good for Studios? It Depends Who You Ask – but the Numbers Don’t Lie Athletech News

CEO Corner: Nordic Strong’s Nicoline Roth on Disrupting the US Fitness Market - Athletech News

CEO Corner: Nordic Strong’s Nicoline Roth on Disrupting the US Fitness Market Athletech News

Power Players 2025 - Athletech News

Power Players 2025 Athletech News

New Rumble, CycleBar Owners To Focus on Stability Over Short-Term Growth - Athletech News

New Rumble, CycleBar Owners To Focus on Stability Over Short-Term Growth Athletech News

Skelcore Sets the Bar for Design-Led Fitness Innovation - Athletech News

Skelcore Sets the Bar for Design-Led Fitness Innovation Athletech News

Fitness Leaders Debate Franchise vs Corporate-Owned Growth - Athletech News

Fitness Leaders Debate Franchise vs Corporate-Owned Growth Athletech News

Bay Club Acquires 425 Fitness as Club Count Climbs - Athletech News

Bay Club Acquires 425 Fitness as Club Count Climbs Athletech News

Wellness Room: The Art & Science of Integrating Recovery - Athletech News

Wellness Room: The Art & Science of Integrating Recovery Athletech News

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