AthleteUp

AthleteUp is a cutting-edge technology platform that empowers athletes to fully monetize their name, image, and likeness (NIL) in diverse and creative ways, all without taking a commission. Our platform equips every athlete with a personalized digital storefront on our marketplace, where they can easily sell a wide range of offerings: • Virtual experiences (video calls, mentorship, recruiting advice) • In-person experiences (camps, clinics, private lessons) • Physical goods (merchandise, extra gear) But that’s just the beginning. Athletes also seamlessly connect with brands for endorsement deals and user-generated content (UGC) opportunities—all managed from an intuitive dashboard. Essentially, we combine the power of a Shopify-like store with a robust creator marketplace, tailor-made for athletes and their unique audiences. Our innovative technology streamlines the athlete monetization process with features like built-in messaging, video calls, automated brand matching, contracts, real-time notifications, secure payment processing, sales tax automation, discounted shipping labels, and 1099 tax compliance. These tools make it easy to manage NIL transactions efficiently and securely. For a simple subscription fee, athletes unlock all these revenue streams while keeping 100% of their earnings. AthleteUp soft-launched in late 2023, gathering early user feedback to refine the platform. In late 2024, we’re expanding our reach by onboarding a diverse range of athletes and brands. Curious to learn more? Contact us for a demo or sign-up 100% free as a brand/advertiser. AthleteUp offers the best value proposition in athlete marketing — unlock authentic, impactful marketing partnerships with gen-z athletes today!