ATL Collective

In the spring of 2009, ATL Collective Co-Founder David Berkeley was approached by the owner of a coffee bar in the Old Fourth Ward of Atlanta to bring music into its loft-like upstairs space. Berkeley immediately sought to partner up with friend and fellow musician Micah Dalton, and the two began brainstorming on how to make the most of the possibility. The vision they conceived was to tap into the wealth of Atlanta musical talent to collectively cover classic albums. Discover your next favorite artist while singing along to your old favorite songs. The idea caught on fast. Shows were packed, and the spirit was strong. It became quickly clear that a team was required. The Collective would never have taken root without the tireless effort and foundational insights of Andy Lee, Tyler Lyle, Jordan-Ann Schorch, and Alexandra Steiber. The whole project transformed, however, when 3 Owl Media jumped on board to develop the visual side of the organization, and Rhi Clark signed on to handle the day- to-day business operations. Robby Handley joined as Music Director and Russell Gottschalk took over the Director duties after Aaron Schorch who followed Jordan-Ann. With this bigger and stronger team, the Collective has grown into a multi- dimensional entertainment company, curating one-of-a-kind shows at a wide variety of venues and spotlighting a diverse array of incredible local and national musicians. We have co-presented shows with Delta, ChooseAtl, and the Atlanta History Center. We have excited and committed sponsors. Our shows now boast a house band and dynamic visuals. But the energy and vision have remained intact. Atl Collective continues to be a celebration of music in its purest form. By recreating and celebrating the greats of the past, ATL Collective discovers and fosters the greats of tomorrow.