Attirelly

WHAT ARE WE BUILDING ? We are Making Discovery & Shopping of Ethnic Outfits Easy in India. We let shoppers buy Daily wear Ethnic outfits to Wedding Wear Ethnic Outfits depending upon the budget & Occasion. To help shoppers buy all season, all occasion ethnic outfits, We let them Discover Designers Labels, Traditional Retail Stores, Boutiques & Stitching Tailors. We are one Stop Platform for all Ethnic Fashion Needs. We make this happen through our discovery led platform kind of like ZOMATO FOR FASHION. We are Building a B2C Hyperlocal Marketplace & Search Engine to make online + offline consumer journey Easy, not just online. WHY ARE WE BUILDING ? Since India is a Diverse landscape. We consider, India is not a country of 29 states. India is a continent of 29 countries. → Punjab, Rajasthan, UP, Karnataka. Each state has its different Ethnic Styles. The Designs of Suits, Sarees & Lehengas in Jaipur are different from those being worn in Ludhiana, Kanpur & Bangalore. → Half A billion Shoppers are still dependant on Youtube-Google for Discovering Wedding Wear Stores & New Age D2C Fashion Labels, with having millions of search enquiry like Best Saree, Lehenga, Sherwani Stores in Ludhiana, Delhi, Jaipur, Banaras, kanpur, Bangalore. WHO ARE WE BUILDING FOR ? For भारतीय Shoppers, living anywhere in Tier 1,2,3 cities, who Wear Ethnics Occasionally or Daily. WHAT IS OUR USP ? -> Our Search engine lets shoppers discover stores at every location/city, to let them shop offline, not just online. Whereas Coyu/Ogaan are marketplaces targeting mainly online shopping. -> We, unlike Ogaan/Coyu, are omnichannel in true sense to help shoppers discover Stores in any city/location, whether it is in South Delhi, HSR Bangalore, Jaipur, Chandigarh, Kolkata, Ahmedabad. -> We are a platform for Mid-premium & Premium outfits. Whereas Ogaan is only targeting Premium fashion.