The Audacity Group

The Audacity Group is a strategy-driven micro agency that focuses on the directional, cultural and communications needs of brands. Based in Wellington, we work primarily with New Zealand and Australian brands looking to define, support and articulate their next future. We tackle the stuff that keeps brand owners and marketers up at night. We can help you pivot if your market is changing. Or pursue a more competitive approach if your effectiveness is fading. We combine a deep understanding of strategic and business frameworks with an absolute commitment to people and the ability to create and tell the boldest stories. Strategy, culture and storytelling should be considered collectively. We can help you position your brand to best advantage, align your future and your culture and tell the right mix of short and long stories to involve, move and persuade. We believe the organisations that will flourish are competitive, committed to the things that matter, clear about where they’re heading and fundamentally inspiring to their people. We offer change programmes, working sessions and specific services to help you get to the answers you need immediately and longer term. We work directly with exec teams, alongside internal resources, and within design and communications agencies. If you’re a brand owner looking to establish or re-set your brand’s value in difficult trading conditions, we can lift how you are valued and the way you value yourselves via a distinctive strategy, a principled culture and far-reaching stories. If you’re a public sector organisation, we understand the environment in which you must work. We can apply public value principles to help you strengthen your standing in the government community, deepen internal commitment and eloquently express the value you deliver citizens. Your brand should do you proud. If yours deserves to be stronger, contact Mark at mark@audacity.co.nz to explore what needs to change for you to prosper in the world ahead