Audi Business Innovation GmbH

Audi Business Innovation GmbH, founded in 2013, is a full subsidiary of AUDI AG. It plays a crucial role in the implementation of the current digital shift in the automotive industry. As a company specializing in end-to-end digital product development and innovation, Audi Business Innovation develops novel products and platforms with the aim of providing Audi customers with a holistic digital driving experience and more conscious time in the car. The expertise ranges from trend and market analyses to the development of digital customer-centric services and business models and their implementation along the whole supply chain. As an innovation incubator, the company is a driving force behind the development of additional digital offerings around the vehicle and beyond. The vehicle is evolving from a means of transportation to an experience device. Concurrently, Audi drivers are increasingly becoming users. Audi Business Innovation is driving this process with digital services and experiences that are novel and support and inspire Audi customers in their everyday lives. Audi Business Innovation GmbH is headquartered in Munich, Germany.