Audience Answers

Global customer insight and market intelligence SaaS solutions for the cultural sector & wider experience economy. Our Audience Answers cloud solution, powered by our Audience Spectrum cultural population segmentation: *Enables cultural enterprises to better understand, engage and inspire their customers and communities; *Supports data-driven decision making to increase their creative, financial, and social impact; and *Helps to grow the cultural and wider experience economies in an inclusive way. Audience Spectrum is available to technology vendors to embed in their own platforms, enabling automated behavioural and demographic segmentation for their cultural sector customers. We also licence Audience Answers data to cultural research agencies, consultancies, funders and policymakers. Audience Answers is a product of The Audience Agency, one of the UK’s largest research consultancies for the cultural sector and has developed the world’s most comprehensive cultural engagement dataset. Now, we’re partnering with cultural and wider experience economy organisations, and the public sector, other investors, research consultancies and technology vendors who support them, to create market intelligence and advanced analytics all over the world. If you work in any of these areas, we can help: 1. Regional or national funders and policymakers seeking to understand the needs of their communities and maximise the social and economic impact from their investments. 2. Cultural enterprises keen to collectively share insights and intelligence to: *improve their financial sustainability; *create more inclusive venues, content and experiences; and *extend their reach to the most under-served communities. 3. Research consultancies and technology vendors wanting to enhance their offerings and profit from additional income streams. To work with us in your region, call +44 20 7260 2505