Audience Precision

Audience Precision is an independent and highly credentialed media insights, strategy, data and technology business headquartered in Sydney, Australia with offices in New York and London. Our team comprises decades of communications strategy, media planning, media trading, consumer research and data science expertise. Planning and buying media on demographics is finally a thing of the past ... we plan and buy on audiences based on an array of psychographic behaviours ... across any media platform online or offline. Precise360 is our innovative, proprietary strategy technology stack which creates the opportunity for any brand to truly understand their highest potential customer, then builds complex multichannel media campaigns at speed, that delivers true audience connections and results by maximising message impact to genuine potential customers ... not just demographic proxies.