Augmented Objective

Augmented Objective is an investment firm providing unmatched access to strategic digital growth capabilities and capital for SME entrepreneurs and company-owners in the Nordics, with ambitions to take their business to the next step. By investing in SMEs in the Nordics with a stable long-term history and strong management teams capable of utilizing the support, we minimize downside risk while creating vast upside potential We always apply a 'people, strategy, execution and capital'-approach in the value-creation phase focusing on sustaining or improving profitability-levels while accelerating growth. Our strategic partnership with the fastest growing consultancy in the Nordics provide cutting edge expertise for growth as well as a stable platform for risk dilution Companies partnering with Augmented Objective gain access to a corporate ecosystem of leading Nordic enterprises within a wide array of sectors. We always take a majority control share in the companies; however, gladly leave a material stake for entrepreneurs and management to ensure aligned incentives. A short holding period optimize value creation focus enabling organic growth, improved margins and peer group transition with high IRR-returns