Authentic Co.

We are a brand that sets to create hand crafted small leather goods and cotton wears to give clients the experience of owning a unique product with great quality. The brand is teaming up with world organizations that will help solve important causes in the Middle East and around the world. The brand social responsibilities are dedicated first and formost be towards children in which Authentic believes that all children deserve to live equally and happily. This is why Authentic has the Authentic Smile campaign that will have on ground activities to put smiles on faces of children in need. The second social responsibility the brand is obligated to is fighting racism. Racism is the belief that groups of humans’ process’s different behavioral traits corresponding to physical appearance and can be divided based on the superiority of one race over another. It may also mean prejudice, discrimination, or antagonism directed against other people because they are different. Therefore, Authentic will trigger fighting all kinds of racism through social media posts, and a campaign down the line called Authentic Human. The third social responsibility the brand is ethically believing in is women empowerment. Women empowerment is the process of empowering women in the Arab world and internationally. It may be defined in several ways, including accepting women’s viewpoints or making an effort to seek them, raising the status of women through education, awareness, literacy, and training.