AutoCoach

AutoCoach builds smarter, simpler technology for the world of swimming, helping coaches train more effectively, meets run more smoothly, and athletes perform at their best. Founded by Olympic coach Ian Pope and telecommunications engineer Dean Sharples, we combine elite-level insight with innovative wireless systems to solve real-world problems in training, timing, and event management. Our people-first approach is what sets us apart. We understand the stress that comes with organising meets, coaching squads, or preparing athletes for race day, so we design tools that reduce complexity, not add to it. From precision stopwatches and on-deck displays to full race-day systems, AutoCoach gear is intuitive, scalable, and ready for anyone to use - whether you're on the pool deck for the first time or the fiftieth.