Automatic Persona Generation (APG)

APG is a methodology and system for automatic creation of personas from online analytics and social media data. The purpose is to turn faceless, nameless online analytics data into human representations, i.e., personas. APG has been developed at the Qatar Computing Research Institute (QCRI), a part of the Hamad Bin Khalifa University (HBKU). The APG research project is led by Dr. Jim Jansen and other members of the APG team are, currently, Soon-gyo Jung and Joni Salminen. Read more: https://persona.qcri.org/about/