Avek Amsterdam

We believe that every person has a mission statement, a one-line sentence where you can rely on which gives a sense of purpose in your life. Ours is: “We want the world to be a better place because we were here.” To give you context; we now live in a world where there is so much separation between people. Yes, people. The same beings of the same flesh and the same blood. Even in one single country, we are divided without any connection. It actually hurts to see that. Religion, race, skin color, ethnicity. Why would we use them to make a distinction instead of embracing it? Why not learn, see and appreciate what we as people and human beings have to offer each other? We should break down the walls, instead of building them. What we have seen in our lives is that there are some rare things which make all that distinction fade away. A good example is sports; Have you ever had the World Cup feel when the whole nation is united? Side by side, shoulder to shoulder, different origins but the same goal. That is a moment when we forget everything and unite as a nation and as a world without any prejudices. We found that spirit in fashion. Fashion is an entity that always continues, from person to person, culture to culture. No strings attached, just be who you are. It’s an entity that connects people. Have you seen Kingsday in the Netherlands? The whole nation is dressed in orange, even tourists who come from Asia which have nothing in common with the Netherlands. Why? Exactly, because of fashion and culture. It unites, it creates bonding and the most important part is; besides the beauty, we also learn from each other’s cultures and perspective. Keeping our mission statement in mind, we started to design streetwear which combines different styles. Styles inspired by different countries, people, cultures and/or religions. Each garment communicates and expresses a certain history and culture.