The B2B Customer Experience Book

B2B Customer Experience is the essential playbook for delivering winning customer experience (CX). Packed with practical strategies alongside B2B journey plans, the book, co-authored by Paul Hague and Nick Hague, focuses on the six key elements of CX: commitment, fulfillment, seamlessness, responsiveness, proactivity and evolution. The book also dives into breakout successes from the B2C world such as Zappos, Nordstrom and John Lewis, and remodel their winning CX formulas for B2B, so you can apply them in your business too. 2nd Edition released in May 2023