B2BigB

Enterprise SaaS (selling to very large accounts with average baskets above $1M ARR) differs from "classical SaaS" (high velocity sales cycle with average baskets below $100K ARR). - Sales demand a robust RoI demonstration due to the substantial contract amounts - Marketing shifts to account-based strategies, with messages taylored to a demanding C-suite audience. - Product development prioritizes features delivering RoI to decision makers, over (operational) user feedback. - Finance capitalizes on advantageous cashflows from long-term contracts. - Engineering emphasizes configurability, extensibility and reliability. - ... Having lived those differences firsthand, I guide B2B SaaS start-ups aiming for the mythical $1M ARR pricepoint. I help founders align everything (offer repackaging, sales collaterals, roadmap, differentiation, sales methodology, recruitment...) to conquer this milestone and repeat it.