B2P Consulting

Activating Growth through Product Strategy, Branding & Execution. Counseling businesses on product marketing and branding strategies to focus on the person in the B2B or B2C relationship….their issues, challenges, concerns and what problems they need solved. Advising businesses on product marketing strategies & solutions, based upon informed understanding of the customer’s needs/wants, then leveraging those market research insights to focus on those innovations and product solutions to bring forward that deliver growth in share/revenue/profits within existing markets and expansion opportunities. Providing direction for category and portfolio management, as well as guidance for packaging, pricing, merchandising & marketing campaigns, to launch/commercialize product solutions across a variety of manufacturing-related industries such as Building Products, CPG Consumer Products, Durables and Industrials within Bigbox, Grocery, Mass & Distribution channels. Other areas of focus: ✔ Foster connections between people/businesses to help them find areas of mutual interest ✔ Network with individuals to promote partnerships and the exchange of ideas & information ✔ Provide industry commentary and insights to market research, PE & investor firms ✔ Mentor other marketers in their career and personal development ✔ Provide management and process guidance to select charitable organizations ✔ Open to consulting, networking and full & part-time positions #ONO #opentonetwork