Back Four Brand Protection

We protect the distinctive, inventive, creative work that you do. Counterfeiting damages your brand. We stop that. Back Four was created in 2011, prompted by decades of experience of protecting global brands including Manchester United, Nike and Converse from counterfeiting and brand abuse. Not only did we learn how to defend brands and combat counterfeiting, we also discovered the many ways we could do more to safeguard the legacies that had been built. Our experience and belief – coupled with new ideas for tackling intellectual property abuse – persuaded the Premier League to employ Back Four to implement and manage its Anti-Counterfeiting Programme. The programme has been a huge success and it confirmed our methods worked. Since then, as well as protecting the Premier League and its clubs, we have been able to transfer our philosophy to other brands. We are now trusted by clients from across the sports, fashion and clothing industries. We pride ourselves on being flexible and providing solutions that are tailored to protect any brand’s inimitability, however varied. The real proof of our success is in the broad range of clients and our network of enforcement agency contacts, who seek our support. We know from them that we make a difference. Back Four guarantee achievable, innovative strategies that preserve the most valuable asset: your brand.