Backbone Media

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At Backbone, we are insiders of the outside world; we bring an expedition mindset and discipline specializations to hone, amplify, and stoke brands in the active lifestyle space and beyond. Backbone is an integrated marketing agency with capabilities in public relations, paid media, strategy, social media, influencer marketing, search marketing (SEO and SEM), analytics, affiliate marketing, and retail marketing. From day one, Backbone was rooted in the idea that you could fuse passion for an outdoor, active lifestyle with a profession advocating for brands you believe in. Today, we’re a team of more than 100 hard-charging runners, skiers, climbers, cyclists, hikers, paddlers, hunters, anglers, dog lovers and travel enthusiasts. We align our employees’ passions with the brands they represent. Our fast-paced offices in Denver and Carbondale have landed us on Outside’s “Best Places to Work” list more years than we can count. But we don’t just throw around buzzwords like teamwork, trust, and transparency. We live and breathe by our true north — from lunch runs, the Powder Clause and happy hours to trail work days and river clean-ups. Check out our website to learn more about us and what we do.

Company Details

Employees
112
Founded
-
Address
65 N 4th Street, Suite 1,united States
Phone
(970) 963-4873
Industry
Marketing Services
NAICS
Advertising, Public Relations, and Related Services
Advertising Agencies
Media Buying Agencies
Media Representatives
Outdoor Advertising
Direct Mail Advertising
Advertising Material Distribution Services
Other Services Related to Advertising
HQ
Carbondale, CO
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News

Sitka Gear Selects Backbone Media as Marketing Communications Agency - Outdoor Sportswire

Sitka Gear Selects Backbone Media as Marketing Communications Agency Outdoor Sportswire

Fleet Feet Named To 2024 Inc. 5000 List of the Fastest-Growing Private Companies in America - Endurance Sportswire

Fleet Feet Named To 2024 Inc. 5000 List of the Fastest-Growing Private Companies in America Endurance Sportswire

Sitka Gear Takes on Sound with New Whitetail Fanatic System - Outdoor Wire

Sitka Gear Takes on Sound with New Whitetail Fanatic System Outdoor Wire

Field Trip Jerky Names Backbone Media Public Relations Agency of Record - Outdoor Sportswire

Field Trip Jerky Names Backbone Media Public Relations Agency of Record Outdoor Sportswire

TrainingPeaks Becomes Official Training Software of Purple Patch Fitness - Endurance Sportswire

TrainingPeaks Becomes Official Training Software of Purple Patch Fitness Endurance Sportswire

Tecovas Gets in the Saddle with Backbone Media for Public Relations and Affiliate Marketing - Outdoor Sportswire

Tecovas Gets in the Saddle with Backbone Media for Public Relations and Affiliate Marketing Outdoor Sportswire

TrainingPeaks Partners with Japan Cycling Federation as Official Software Provider - Endurance Sportswire

TrainingPeaks Partners with Japan Cycling Federation as Official Software Provider Endurance Sportswire

Dickies Cements Partnership with Backbone as Agency of Record - Outdoor Sportswire

Dickies Cements Partnership with Backbone as Agency of Record Outdoor Sportswire

Mongoose Resurrects Legendary Designs In Classics Collection - Endurance Sportswire

Mongoose Resurrects Legendary Designs In Classics Collection Endurance Sportswire

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BEDGEAR Rests Assured in Partnership with Backbone - Outdoor Sportswire

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Family of Norco Bicycles Founder Bert Lewis Assumes Ownership of Company - Endurance Sportswire

Family of Norco Bicycles Founder Bert Lewis Assumes Ownership of Company Endurance Sportswire

La Sportiva Reinvigorates Marketing Team With Three Promotions - Outdoor Sportswire

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SITKA Gear Expands Female Product Offerings With New Waterfowl System Outdoor Wire

Stio Appoints Evan Torrance as Vice President of Marketing - Outdoor Sportswire

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Maven Launches New C-Series Binocular Line - Outdoor Sportswire

Maven Launches New C-Series Binocular Line Outdoor Sportswire

Honey Stinger Introduces New Bulk Energy Gel - Outdoor Sportswire

Honey Stinger Introduces New Bulk Energy Gel Outdoor Sportswire

Fireside Outdoor Launches the Trailblazer, World’s Lightest, Most Portable Full-size Firepit - Outdoor Sportswire

Fireside Outdoor Launches the Trailblazer, World’s Lightest, Most Portable Full-size Firepit Outdoor Sportswire

Chaco Names In-Sport Fashions as Exclusive Canadian Distributor - Outdoor Sportswire

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SPOT Introduces the New SPOT X 2-Way Satellite Messenger - Outdoor Sportswire

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Thermacell® Launches Biggest Innovation to Date - Outdoor Sportswire

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Chaco and Howler Brothers Launch Limited Edition Collaboration - Outdoor Sportswire

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World’s Toughest Coffee Maker Available at LOWE’s Nationwide - Outdoor Sportswire

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Chaco Adds Embroidery and New Products To Customizable Footwear Progra - Outdoor Sportswire

Chaco Adds Embroidery and New Products To Customizable Footwear Progra Outdoor Sportswire

ANDY: The Untold Story of Andy Irons - Teton Gravity Research

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evo and Loge Join Forces to Create Unique Outdoor Experiences - Outdoor Sportswire

evo and Loge Join Forces to Create Unique Outdoor Experiences Outdoor Sportswire

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