Backstage Strategy

Push beyond the numbers and uncover your brand story through narrative-driven insights and industry-leading methodologies. Here at Backstage Strategy, we aren't on the outside looking in. We aim to be a part of your team and absorb your needs as our own, developing strategy behind the scenes to help your business succeed. We are here to provide innovative solutions to take your products, brands, and clients to the next level. MUSIC STRATEGY When we think about messaging, it often focuses on words and context. But the right song or music strategy can give a feel to your campaign as well. At Backstage Strategy, we uncover opportunities for audiences to experience your brand - not just learn about it. Whether you are an artist trying to elevate your profile, a record label looking to break new artists, or a company considering a music integration, we have you covered for all of your insights needs. APPS & VIDEO GAMES Few industries have evolved as quickly or as rapidly as the mobile gaming space. The rise of smartphone technology has shifted the dynamics of how and when we play, and what it really means to be a "gamer". This highly accessible, constantly connected audience provides opportunities, but the overly-saturated market means you need more than a good concept to stay competitive. See if our expertise in usability testing, positioning studies, and competitive analysis can help your team achieve its goals. STARTUPS & SMALL BUSINESSES There is nothing more simultaneously thrilling and challenging than starting your own business, but sometimes a fresh perspective or outside expertise is necessary to propel ideas forward. Whether you need help planning or executing your next project, analyzing and providing context to existing data sources, invigorating your investor pitch deck, or running custom studies, let us know how we can help within your budget! ADDITIONAL EXPERTISE - Focus Group Moderation and Planning - Ethnographies and IDI's