Backwards Brain Ltd

Male, Urban, Streetwear Clothing Brand aimed towards 13-25 year olds. Backwards Brain is a Mother, Son dream which is becoming a reality. Backwards Brain is hoping to change the way clothes are sized. There are enough social pressures out there without the size labels in our clothes being one of them! A large percentage of younger males don't fit into their 'correct' age bracket of clothes, who decides these brackets? There are also negative connotations to the widely used Small, Medium and Large. It's time we made a change.