Bad and Boujee

About Us Bad and Boujee is India’s first streetwear label bridging FARM TO FASHION — crafting bold, raw apparel from the soil to the streets. We source consciously and create disruptively, blending ethical production with cultural rebellion. Born for the unapologetic, the fearless, and the loud, our designs are rooted in quality and grown in community. From oversized fits and illusion prints to exclusive drops, every piece tells a story — of origin, of attitude, of identity. Our Mission To shape India’s streetwear future by building a homegrown fashion movement that’s clean at the roots and wild at the edges. Why Farm to Fashion? Because what you wear should feel good — not just on your skin, but on your conscience. We’re transparent, traceable, and tearing down the disconnect between how fashion is made and how it’s worn. Join the Movement We’re not just a brand. We’re the bridge between sustainability and street — soil to style.