BA Life

BA Life, your BA Festival in a Day, is the biggest online conference for Business Analysts in the world, created and hosted by BAs for BAs. Described as "the most vibrant and well-organized virtual conference available" for BAs, this is the conference for every BA wishing to grow and succeed. BA Life is an acronym which describes both the idea and the people involved in its inception; its full title was originally 'Business Analysis Learning & Innovation Festival Edinburgh'... The 'Business Analysis' part is easy, all involved are Business Analysts with many years of experience. The 'Edinburgh' ending is because that is our home - however, in November 2024 we changed what the "E" stood for ...and for good reason! Given our global reach and the continued success of BA Life, "E" now stands for 'EVERYWHERE!' We then have the middle part... Like all great disciplines, Business Analysis has grown and developed, and in turn, has gained a highly regarded reputation in the IT world for the incredibly positive impact Business Analysts have on a project and business as a whole. This means 'Learning & Innovation' is a key part of our success, now and into the future - and we want to champion that. Not all IT conferences really 'get it', so there are only so many times you can hear the merits of 'Waterfall' or Kanban! What about new and improved approaches? What about fresh takes on old ideas? What about ideas that break the mould? We then have 'Festival' and as we're sure you know already, Edinburgh is renowned across the globe for wonderful International and Fringe festivals in summer, the largest in the world ...and we love that about our city. What's more, that passion, enthusiasm and joy are how we feel about Business Analysis. So BA Life isn't just a conference, it's a festival in the truest sense of the word, celebrating the wonders and greatness of Business Analysis. We look forward to seeing you at our next conference!