Ballettonet

Ballettonet was an online destination for the finest Italian shoes, direct from the makers. Our philosophy was about choosing quality, supporting transparency and being inspired by simplicity. Traditionally, handcrafted Italian footwear is marked up 8-10 times by the time it reaches consumers - but we wanted to challenge the status quo. We have the belief that there are others who would appreciate beautifully made shoes with a notable provenance, at a moderate price point. So we simplified the process, cut out the middlemen, and created a way to make owning the finest Italian shoes more attainable. Our name, pronounced ‘bah-leh-toe-net’, was created to encompass the grace, discipline and style that ballet instills. So Ballettonet was a play on the word ‘balletto’, which is Italian for ‘ballet’. The business closed in 2020.