BanaNatural

BanaNatural introduces an integrated innovative system of gathering, transporting, distributing and finally displaying bananas at the retail points. It is a patented system, widely used in Greek markets over the last year, that transfers whole banana bunches on stands during all the supply chain stages. Designed from steel to be re-usable, the stand forms a solution to the current plastic crisis as it reduces disposable packaging cartons and shops’ shelf-display plastic materials. The bananas on the system remain connected to the stalk throughout their lifecycle using their natural juices which results in longer and better preservation, a more yellow and bruise-free colour and improved quality. Trading bananas with this way in Greece has proved to increase the sales, reduce supermarket waste to zero resulting in higher profits.