Our research at the Chair of Business and Psychology bridges responsible marketing and the digital world with the goal of shaping a more inclusive and sustainable future from a marketing perspective. To achieve this, we draw extensively on psychological theories to deepen our understanding of this dynamic area.
We specialize in four interconnected research domains: responsible consumption (in the digital world), AI and services: consumer reactions and ethical implications, sustainable luxury consumption, and organizational CSR activities and responsible employers.
Company Details
- Founded
- -
- Address
- Auf Der Schanz 49, Ingolstadt,bavaria 85049,germany
- Industry
- Higher Education
- NAICS
-
Colleges, Universities, and Professional Schools
- Keywords
- Marketing Research, Responsible Consumption, Psychology, Consumer Research, CSR, Sustainable Luxury Consumption, Applied Artificial Intelligence Research, Service Research.
- HQ
- Ingolstadt, Bavaria
Chair Of Business Administration And Psychology Questions
Chair Of Business Administration And Psychology's website is https://www.ku.de/wfi/lehrstuehle-und-professuren/betriebswirtschaftslehre/psychology
Chair Of Business Administration And Psychology's LinkedIn profile is https://de.linkedin.com/company/bap-ku
Chair Of Business Administration And Psychology's industry is
Higher Education
Chair Of Business Administration And Psychology's top competitors are
Sparkasse Ingolstadt Eichstätt,
Foodeast Haumako,
Fraunhofer Ivi,
Future Food Aotearoa (Ffa),
Accountingstreams,
Lexibook,
Lehrstuhl Für Abwl Und Dienstleistungsmanagement / Chair Of Service Management,
Mara Bio,
Ankaadia,
Funnelytix.
Chair Of Business Administration And Psychology's categories are Higher Education
Chair Of Business Administration And Psychology's founding year is 2025
