Barbed Era Pty ltd

About Barbed Era, Inc. 1874 in the 21st Century Beneficence with Flair! Barbed Era is set to be one of the world’s leading global luxury fashion lifestyle brands. Founded in Johannesburg in 2022, the brand’s minimalist and sensual aesthetic drive our approach to product design and communication, creating a canvas that offers the possibility of limitless self-expression. With an aim to share the rich history of barbed wire with the next generations. "From the year 1874 when Joseph F Glidden introduced his pattern of barbed wire meant for protecting farms from livestock, was used as a weapon or barricade during the world war and later used for human segregation". The rich history and global impact of barbed wire are going to be shared in style while we embrace the global unity and the love we have for each other after every event, bringing hope to humankind. The Barbed Era brand intends to elevate everyday essentials to globally iconic status. The brand has a clear identity and position from other brands in the retail landscape, providing us the opportunity to market a range of universally appealing products to domestic and international consumers with a variety of needs. Our products are established by responsible design and high-quality construction. We strive for unique and dimensional pieces that continuously wear well and remain relevant season after season. **Beneficence with flair** (Doing Good in style). With the growth of everyday uncertainties in the world, Barbed Era aims to set aside R2 billion of its profits in order to tackle poverty, unemployment, and homelessness in South Africa. Building a functional multi-billion Rands Functional shelter that will be equipped with a skills center for orphans, disabled people, homeless people, and street dwellers.