مرکز نوآوری | Innovation Center

The tire industry is a part of the transport eco-system and the tire companies all over the world have to embrace different trends and harness emerging technologies. The challenges that the tire companies face today make it necessary to develop global networks for cooperation and research together, and also share expertise to address the needs of the future. Upon this, Barez Industrial Group, which is the most prestigious tire company in Iran, has established the first specialist tire innovation center. For the Barez innovation center which includes young scientists and technicians, innovation is more than developing the next generation of the tire and its members come together on a regular basis to think out of the box. Based on the vision, innovation flows throughout the company and all of the departments are encouraged to look to the future. Barez innovation center fosters ongoing collaboration as a part of its global innovation system. Accordingly, this center contracts memorandum of understanding with some of the most important universities of Iran and their innovation centers to explore new topics, categories and technologies. The final purpose of this mission is to accelerate the process of innovation through collaboration between Barez innovation center and external stockholders to deliver solutions that this group and its partners can be proud of. Barez innovation center is interested in developing the field of work and sharing knowledge with the innovation centers and also the tire research centers all over the world.