Barnaby Ward Design

Based in Auckland, New Zealand, we’re an Industrial Design consultancy driven by over a decade of hands-on experience across a spectrum of design disciplines. From crafting iconic consumer products and refined furniture to designing immersive exhibitions and intuitive user experiences, our work embraces both creativity and technical precision. With roots spanning London, Sydney, and now Aotearoa, our global outlook merges seamlessly with local insight. We draw on this blend to bring ideas to life that are not only innovative but also deeply resonant and practical. Whether partnering with start-ups seeking to disrupt the market or established brands refining their identity, Underwood Projects brings a rare combination of aesthetic sensitivity, technical acumen, and a pragmatic approach. Our ethos balances vision with execution, ensuring each project is not only beautifully designed but engineered for real-world impact.