BAUDE NY

On a mission to inject more scents into everyday routines through sensorial experiences, Baude NY shifts the focus from looking good to feeling good. Their artful approach to body care results in mind-bending functional scents blended into clean formulas, and delivered in playful tactile packaging. Catering to uncompromising fragrance lovers, they aim to bring creativity to a stale category. Longtime friends and creatives Monica Ha, Heather Rosenthal, and Charlotta Hellichius are pushing back against a world telling them how to look. Combining decades of experience across design, operations, creative direction and brand strategy for companies like Opening Ceremony, Tory Burch, Stray Rats, Coty and Gucci, they fuse together their obsessions to bring a genre-defying perspective to body care.