BBALL

BBALL is a media company focused on enhancing basketball through digital content on social media. Founder John Antonelli has been a fan of watching and participating in sports. In 2014, on Vine, he saw an opportunity to be one of the first creators on the platform to take the best highlights from sporting events and combine them with popular music. With posting consistently, his Vine account quickly hit 80,000 followers and the clips he created frequently went viral. A year later, when the Vine sports section began to lose its community, he made a switch to Instagram. The switch from Vine to Instagram was an opportunity for him to diversify the content he was creating and curating. Whether it‘s on Vine, Snapchat, TikTok and now predominantly Instagram, John makes sure to optimize BBALL to consumer attention. In addition, John consults and collaborates with athletes, companies, and brands to help optimize their social media and digital content strategies. Some of our collaborative partners include DrinkBodyArmor, Mars Reel, Ladder Energy, and many more. Currently our flagship Instagram account @bball has over 800,000 followers including unique followers such as Shaquille O'Neal, Hassan Whiteside, Tacko Fall, and many more.