BBC Janala

BBC Janala (Bengali: বিবিসি জানালা; English: BBC Window) is an English–instruction programme for the people of Bangladesh. It launched in November 2009 and is a unique multi-platform project of UKAID that harnesses multimedia technology to provide affordable education to potentially millions of people in the Bangladeshi-speaking community. The Janala includes mobile subscription, television drama and game show and lessons in leading national daily of Bangladesh. BBC Janala, a supported program of English in Action, a BBC World Service Trust project, takes it a notch higher with the ambition to raise the English language skills of 27 million Bangladeshis by 2017. By tapping into the growth of Bangladesh’s mobile phone and television industry, BBC Janala is offering affordable English learning tools to millions of people, helping them with the chance of a better job and future. The project is funded by the UK Department for International Development as part of English in Action, a major educational initiative launched in 2008 to raise the language skills of million Bangladeshi people by 2017. It is a partnership between the BBC World Service Trust and BBC Learning English and draws on the shared expertise of using the media to provide affordable and accessible education to all.