Beacon Associates LLC

Consumer / patient centric healthcare strategic marketing and consultancy | Driving availability, access and adoption of innovative healthcare solutions | Rx-to-OTC switch | ACNU | Patient Access | DTC Contact: paul.wardle@yourbeaconassociates.com We strive to synthesize complexity to identify the "beacons" of insight that drive strategic imperatives and inspire brand building growth. Extensive expertise in consumer/patient healthcare access (Rx to OTC Switch, ACNU, Technology assisted access) across many therapeutic areas. Developing strategic plans, development strategies and executional solutions to address consumer and product development barriers. Ready to work with your team to activate initiatives that advance patient health and drive differentiated, sustainable business growth. - Rx to OTC Switch (Understanding the switch process, best practices & key success factors; labeling & packaging development; benefit / risk assessment; issues management, program & behavioral studies; commercial business planning & launch) - Technology assisted access to Rx & OTC products including ACNUs (Additional conditions for non-prescription use) - Strategic analytics & business assessments - Defining & mining the patient journey to develop insight - Developing global & local brand building growth strategies - Behavioral marketing including digital & ecommerce - Lifecycle management & innovation: new product development, claims & technology CHPA member. What does patient/consumer centric mean for Beacon Associates? WHO definition: self-care is “the ability of individuals, families and communities to promote health, prevent disease, maintain health, and to cope with illness and disability with or without the support of a healthcare provider”. - Patient understanding & engagement drives improved awareness, acquisition and adherence resulting sustainable business growth - An engaged and motivated consumer leads to improved self-management and self-care