Bead & Reel

Bead & Reel is a mindful living community founded by Sica Schmitz in 2014 to connect brands, bloggers, and shoppers as we create a more compassionate world together. Originally started as a retail boutique, it has since expanded to become one of the top five sustainable fashion blogs, the leading ethical affiliate network, and a unique destination for sustainable services from consulting to personal styling. Bead & Reel is the winner of the 2017 Sustainable Business Council award and a press favorite, being featured in Forbes, Vogue partner site This Is Jane Wayne, mindbodygreen, and hundreds of other mainstream and niche publications interested in sharing about ethical fashion.