Beet It Sport

Beet It Sport (BIS) is part of James White Drinks, a family-owned fruit and vegetable juice manufacturer for over 30 years. We started bottling beetroot juice in 2005 and have been supplying beetroot juice for research into dietary nitrate supplementation since 2008. We supply over 300 universities, 150 professional sports teams and thousands of endurance sports enthusiasts around the world. BIS is a £2M RSV brand, growing at ~45% in 2023 vs 2022 and exported to over 35 countries, including the USA, China, and Australia.