Beforward.Jp

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Founded in Tokyo in 2004 by Hironori Yamakawa, this company was among the first in Japan to offer online shopping for used cars for international export. With its cross-border eCommerce site developed exclusively for the firm, the company entered into the global eCommerce business market, selling and exporting used cars. Their selection is versatile: from Japanese-made vehicles to American / European imports that have been used in Japan, from 4-door sedans to buses, trucks, tractors, and motorbikes. The sale of auto parts to expand their range of products and services was added in April 2015. BE FORWARD’s cross-border eCommerce site marks 56 million page views per month (as of May 2015), an overwhelming number for a used car exporter in Japan, which places the company within the top 15 of Most Frequently Searched companies after Google and Yahoo (often exceeding Wikipedia’s ranking) in the dominant African markets including Zambia, Zimbabwe, and Malawi. Additionally, the company is aiming for diversified practices by offering the “Consultancy for Japanese Entities to Venture into African Markets” program and sponsoring the professional football team (“BE FORWARD WANDERERS”) in the Republic of Malawi. Currently BE FORWARD is ranked within the top 10 online eCommerce sites in Japan, with Total Annual Revenue of 49.2 billion JPY for the ’14 – ’15 fiscal year. CORPORATE SLOGAN The name, BE FORWARD, reflects our pride and spirit: no matter how many obstacles we encounter in our way and how severe they are, we will overcome them and proudly take steps forward because our goals are always ahead of us, not behind. The name of the company, BE FORWARD, was derived from a phrase by a renowned Rugby football coach, the late Chuji Kitajima. The man who led the herd at Meiji University, one of the best college teams, for 67 consecutive years as their Head Coach, was -- and still is – the most well-known man ever in the history of Rugby in Japan.

Company Details

Employees
394
Founded
-
Address
4-6-1 Fuda, Chofu-City,japan
Industry
Industrial Machinery Manufacturing
NAICS
Industrial Machinery Manufacturing
Food Product Machinery Manufacturing
Semiconductor Machinery Manufacturing
Sawmill, Woodworking, and Paper Machinery Manufacturing
Printing Machinery and Equipment Manufacturing
Other Industrial Machinery Manufacturing
HQ
Tokyo 182-0024 Japan, Tokyo, Japan
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News

The Weirdest Toyota Sedan You Can Buy In The US - Carscoops

The Weirdest Toyota Sedan You Can Buy In The US Carscoops

MOL Signs 1st Book and Claim Service Contract with Be Forward for Used Car Transport | Mitsui O.S.K. Lines - mol.co.jp

MOL Signs 1st Book and Claim Service Contract with Be Forward for Used Car Transport | Mitsui O.S.K. Lines mol.co.jp

Top 10 Japanese Used Car Exporters in 2025 - vocal.media

Top 10 Japanese Used Car Exporters in 2025 vocal.media

Big in Japan - Sports Car Market

Big in Japan Sports Car Market

BE FORWARD enters Ghana’s auto market - GhanaWeb

BE FORWARD enters Ghana’s auto market GhanaWeb

BYD’s Plan for Japan is Good for Africa - CleanTechnica

BYD’s Plan for Japan is Good for Africa CleanTechnica

I Just Impulse Bought My Dream Convertible And It’s A $2,300 ‘British Miata’ From Japan - The Autopian

I Just Impulse Bought My Dream Convertible And It’s A $2,300 ‘British Miata’ From Japan The Autopian

10 Badass Four-Cylinder Engines With Bulletproof Reliability - HotCars

10 Badass Four-Cylinder Engines With Bulletproof Reliability HotCars

Shopping Online For A Car That's In Japan Will Make Your Head Spin - Jalopnik

Shopping Online For A Car That's In Japan Will Make Your Head Spin Jalopnik

The Navy Must Be Forward | Proceedings - September 2017 Vol. 143/9/1,375 - U.S. Naval Institute

The Navy Must Be Forward | Proceedings - September 2017 Vol. 143/9/1,375 U.S. Naval Institute

DHL Express Helps Be Forward Cut GHG Emissions Using Sustainable Aviation Fuel - DHL - Japan - DHL

DHL Express Helps Be Forward Cut GHG Emissions Using Sustainable Aviation Fuel - DHL - Japan DHL

Be Forward car import agents speak out on fraud allegations - Uganda Observer

Be Forward car import agents speak out on fraud allegations Uganda Observer

Bahamian auto dealer urges government to reduce age limit for used imports - Eye Witness News – Bahamas Latest News

Bahamian auto dealer urges government to reduce age limit for used imports Eye Witness News – Bahamas Latest News

2 Be Forward Managers Arrested as Ugandan Car Importers Lose Billions in Suspected Fraud - ChimpReports

2 Be Forward Managers Arrested as Ugandan Car Importers Lose Billions in Suspected Fraud ChimpReports

Used cars destined for Cayman remain parked in Jamaica - Cayman Compass

Used cars destined for Cayman remain parked in Jamaica Cayman Compass

‘Used in Japan’ trend boosts ‘Japan brand’ in overseas markets - ダイヤモンド・オンライン

‘Used in Japan’ trend boosts ‘Japan brand’ in overseas markets ダイヤモンド・オンライン

The Noah is a multipurpose vehicle - Daily Monitor

The Noah is a multipurpose vehicle Daily Monitor

Japanese car traders deal Kenya a blow in war on fraudsters - Business Daily

Japanese car traders deal Kenya a blow in war on fraudsters Business Daily

The Escudo is practical, fuel-friendly - Daily Monitor

The Escudo is practical, fuel-friendly Daily Monitor

Personal car importation cheaper, risky - Uganda Observer

Personal car importation cheaper, risky Uganda Observer

These are the top Five bestselling used Japanese cars in Tanzania - thecitizen.co.tz

These are the top Five bestselling used Japanese cars in Tanzania thecitizen.co.tz

Be Forward organises promotion: To give car to lucky winner - Malawi Nyasa Times

Be Forward organises promotion: To give car to lucky winner Malawi Nyasa Times

BE FORWARD’s $10,000,000 Christmas Giveaway 2023 - Malawi Nyasa Times

BE FORWARD’s $10,000,000 Christmas Giveaway 2023 Malawi Nyasa Times

Why converting your car to use LPG gas may not be worth it - Bizna Kenya

Why converting your car to use LPG gas may not be worth it Bizna Kenya

My thoughts on the Bitcoin adoption status in Bulawayo… - Techzim

My thoughts on the Bitcoin adoption status in Bulawayo… Techzim

Be forward agent under fire - PressReader

Be forward agent under fire PressReader

Besides Cars, Here Is What You Can Also Buy On BeForward - Techzim

Besides Cars, Here Is What You Can Also Buy On BeForward Techzim

Former Army chief Henry Odillo in court today - Malawi 24

Former Army chief Henry Odillo in court today Malawi 24

Don’t be afraid of Trump yet – Mvula - Malawi 24

Don’t be afraid of Trump yet – Mvula Malawi 24

You can now buy a car on Beforward using BitCoin - Techzim

You can now buy a car on Beforward using BitCoin Techzim

Police hunt fake ‘Be Forward’ agent after 17 car buyers swindled US$100k - zimlive.com

Police hunt fake ‘Be Forward’ agent after 17 car buyers swindled US$100k zimlive.com

Wanderers’ Japan sponsors Be Forward celebrate Malawi title win - Malawi Nyasa Times

Wanderers’ Japan sponsors Be Forward celebrate Malawi title win Malawi Nyasa Times

Tanzanian Kikwete tells govt to increase funds in education sector - Malawi 24

Tanzanian Kikwete tells govt to increase funds in education sector Malawi 24

Wanderers see off Dwangwa - Malawi 24

Wanderers see off Dwangwa Malawi 24

Be Forward donates K1.2m to help Malawi flood victims - Malawi Nyasa Times

Be Forward donates K1.2m to help Malawi flood victims Malawi Nyasa Times

Wanderers to engage Be Forward on sponsorship directly not through Butao - Malawi Nyasa Times

Wanderers to engage Be Forward on sponsorship directly not through Butao Malawi Nyasa Times

Be Forward’s Malawi office selling Japanese cars - Malawi Nyasa Times

Be Forward’s Malawi office selling Japanese cars Malawi Nyasa Times

Malawi24 Editorial: NAM should stop sleeping | Malawi 24 | Latest News from Malawi - Malawi 24

Malawi24 Editorial: NAM should stop sleeping | Malawi 24 | Latest News from Malawi Malawi 24

Be Forward funds University of Malawi Students annual festival - Malawi Nyasa Times

Be Forward funds University of Malawi Students annual festival Malawi Nyasa Times

Wanderers duo in Japan botched trials: Linje and Msosa returning to Malawi - Malawi Nyasa Times

Wanderers duo in Japan botched trials: Linje and Msosa returning to Malawi Malawi Nyasa Times

Wadabwa, Kamwendo reversing to Be Forward - Malawi 24

Wadabwa, Kamwendo reversing to Be Forward Malawi 24

Wanderers sponsors from Japan jets in - Malawi Nyasa Times

Wanderers sponsors from Japan jets in Malawi Nyasa Times

Wanderers to send two players to Japan - Malawi 24

Wanderers to send two players to Japan Malawi 24

Now you can buy laptops from BeForward - Techzim

Now you can buy laptops from BeForward Techzim

Kamwendo not happy in Japan - Malawi 24

Kamwendo not happy in Japan Malawi 24

Japanese Car exporter to open office in Malawi - Malawi Nyasa Times

Japanese Car exporter to open office in Malawi Malawi Nyasa Times

Nomads CAF dream falling apart: Beforward wants them to pull out, training suspended - Malawi 24

Nomads CAF dream falling apart: Beforward wants them to pull out, training suspended Malawi 24

Wanderers await sponsors’ feedback on Linje, Msosa trials - Malawi 24

Wanderers await sponsors’ feedback on Linje, Msosa trials Malawi 24

Nomads makes U-turn on Wadabwa, Kamwendo Japan trip - Malawi 24

Nomads makes U-turn on Wadabwa, Kamwendo Japan trip Malawi 24

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