BeFra Group

About BeFra BeFra comprises the group’s Mexico’s leading direct-selling brands, Betterware and Jafra. We offer a unique and broad range of products for every corner of the home through Betterware, and beauty products through Jafra, with a combined network of 63,300 distributors and 1.18 million associates, in Mexico and the U.S. Our asset-light business model and cutting-edge social selling platform enable our Brand Partners to create and build their own business, offering them the best merchandizing and digital tools and broad portfolio of innovative products to generate business opportunities. We operate with a proven Direct Selling model through print catalogues and digital social selling for both our brands in Mexico and in the United States, where we also have an online presence. Great Brands, One Essence. Great Brands. Our expertise lies in building exceptional brands. We focus on innovation, quality, competitive pricing, and bold marketing strategies, through which we create brands that resonate with consumers and drive our long-term success. One Essence. We offer a premier gig opportunity, enabling individuals to generate additional income or build a thriving business by commercializing our products. More than just providing flexibility and earning potential, we are redefining the direct selling landscape, creating a model that empowers entrepreneurs and drives sustainable growth.