Behave Bras

APPEARING ON SHARK TANK ON MARCH 11TH!!!! We are a bra startup focused on bringing innovation and technology to a highly under-served population: women with DD-I cup sizes and band sizes 30-40. This market segment represents both the average bra size in the US, and also over 50 million consumers! Considering that 80% of women are in the wrong sized bra, we realized that the problem cannot be that women's bodies are weird-it's the bra! At Behave Bras, we've spent over 2 years doing market research, designing and testing our flagship product: The Wireless Lounge Bra. It solves the top complaints women in our consumer profiles have: comfort, fashion, and lift. Working against the laws of physics, we are able to lift without the damaging effects of underwires and created lace that is durable AND beautiful.