Behind The Cup

Behind The Cup – Where Passion Meets Purpose! Established in 2018 by three visionary Emirati friends, BTC is a testament to the power of friendship, shared dreams, and a relentless drive for excellence. Our journey began with a heartfelt passion for business and a deep-rooted love for the art of showjumping. This unique combination inspired our first venture – Hoof, a specialty coffee cafe that seamlessly weaves in the equestrian theme, reflecting our true selves and what we hold dear. As our vision expanded, so did our horizons. We embarked on the journey of Archers Coffee Roastery, supplying premium green beans to countless cafes across the UAE. Our commitment to quality and our love for coffee led us to create a name that resonates with coffee enthusiasts everywhere. Moving to the HUT, a haven of serenity and taste, the HUT minimalist cafe is designed for those who seek relaxation and exceptional coffee experiences. It's a place where simplicity meets sophistication, and where every sip is a moment of pure pleasure. And now, we're excited to introduce the latest addition to our family, bkry: our next exciting chapter is soon to be unveiled in Dubai. An artisanal bakery promises to tantalize your taste buds with artisanal bread, pastries, and baked goods that are nothing short of a culinary masterpiece. Stay tuned for the opening! But our journey doesn't stop here. At BTC, we have a robust pipeline of projects, not only in the food and beverage industry but also across various sectors. Our overarching goal is to empower young Emiratis to dream big, pursue their passions, and make a meaningful impact on their communities.