Behind the Brief

Behind the Brief is Shruti Verma's attempt to make sure the real and messier side of marketing never stays behind the walls. We need more marketers who can share their failures as proudly as they share their successful frameworks. Shruti is a Product Marketer—and not a perfect one. And the truth is, no one else is either. So why keep painting a polished story when the best lessons usually start with a mistake? This podcast is for early-career marketers and beginner PMMs who are still figuring things out. They’re curious, ambitious, and often overwhelmed by the noise. What they’re really looking for is an honest take—stories that go beyond LinkedIn wins and show what actually happened behind the scenes. Every episode unpacks real, thoughtful questions that bring out value-packed, real-world examples and stories from marketing leaders who’ve been through it all. The wins, the pivots, the messy middle—and everything in between. We also explore how AI is quietly reshaping how marketers work—from workflows to creativity to decision-making. Not hype, just conversations grounded in real experiences. This show is about learning from people who’ve been in the deep, made the hard calls, and are still evolving. If you're figuring it out as you go, you're in the right place. New episodes every other Monday! Check out the latest episodes here: YouTube: https://youtube.com/@behindthebriefpodcast?si=O7DZ_1-VXbYk9TxI Spotify: https://open.spotify.com/show/5lA86Uuke1Aba8tO11OrmV