Bela Online Ltd company information, Employees & Contact Information

The "Bela Online" company was established in 2012 to lead the field of home delivery of prescription drugs in Israel. The company was founded by Eli Dahan, Ofir Cohen, Amir Weiss, Sara Ibn and Shai Almog, who served as CEO of the company until the merger. The bela.co.il pharmacy website was launched in 2013 and its uniqueness was in its appeal to women as the main and determining target audience. The construction and launch of the website was accompanied by 240 representative women who were awarded the mandatory title "The founders of bela". They were partners in the entire construction process, full partners in the selection of the products, checked some of them and even rated them. All this with the aim of establishing a website for women, which speaks the language of women and offers a maximum of comfort, indulgence and excitement - all in the right measure. In 2016, Rakah Pharmaceutical Industries Ltd acquired control of the company, and in 2017, the pharmacy in Ashdod was purchased, from which the "Bela Online" website operated, licensed by the Ministry of Health to sell OTC items. In February 2019, "Bela Online" won In the first tender published by the National Health Insurance Fund for the delivery of prescription drugs to the customer's home. Nine months later, the first delivery of a prescription drug was launched, a first and historic move in this field in Israel. "Shufersal" saw the acquisition of control over the "Bella Online" website as a groundbreaking move in the next hot field of home delivery of prescription drugs. As far as the Israeli consumer giant is concerned, this is a strategic purchase that will allow entry into the rapidly emerging market. With the outbreak of the corona epidemic, the service of "medications to the home" became an essential service. At the end of 2021 Shufersal purchased all of the company's shares and on 1/07/2022 the company was merged into Shufersal and became part of the "Online Drugstore" in Shufersal Online.