BEMBEL-WITH-CARE

Germany's most popular Hard Cider: our Apfelwein cans in five different varieties. Pure, Spritzer, Cola, Cherry or Gold (with quince). Vegan, carbonated and gluten free. Apfelwein from BWC is made 100% "from" apples, not only "with“ apples. We do not use sweeteners, additional ingredients or artificial flavours. Before BEMBEL-WITH-CARE (BWC) was introduced to the market, Apfelwein (German Dry Cider) was well on its way to become an unfashionable drink for elderly people. Offered in traditional, one-litre brown glass bottles with an uninviting label, this outdated product design had lost its appeal to the younger generation some time ago. As a result, the German cider market had become fragile, fragmented and weak: between 1998 and 2008, per capita cider consumption had halved. The revolution began in 2007 when BEMBEL-WITH-CARE arrived and Apfelwein-culture 2.0 was born. BWC is a unique fusion of innovation and tradition. Once on the road to obscurity, BWC has given Apfelwein, a drink with deep cultural roots in Germany, a new future in the beverage market. Owing to modern packaging and an up-to-date image, BWC is turning the traditional German cider sector upside down and reintroducing a traditional, high quality product to the younger generation. BEMBEL-WITH-CARE is the epitome of the new German Apfelwein-culture.